A logo is your first impression to the world. It is the cornerstone of your brand. It helps people understand what you do, who you are and what you value.
So what does a logo actually do?
- A logo makes you stand out from competitors
- A logo identifies key information about your business
- A logo builds brand recognition
A logo is only the beginning. It forms part of your brand identity, which is the larger, distinct visual look that is associated with your company.