Bread & Butler is a cafeteria situated on the premises of an upmarket student res.
The brief was creating brand awareness and growing the clientele. The atmosphere of Bread and Butler is trendy, warm and homely. And the design had to reflect this.
The persona / clients doesn’t have a lot of cash and stays up till late. That’s why there is always a special / promotion running. The students are made aware of these special / promotion and any other exciting news via social media, WhattApp messages, posters and corex boards in and around the res. as well as on TV screens in the cafeteria.